Best GEO Tools (2026)
By @pickwiseThe best GEO tools track how often ChatGPT, Gemini, Perplexity and Google's AI answers mention your brand. This list rests on hands-on tests by Zapier, agency teams and named SEO practitioners, not on vendors ranking themselves.
Peec AI
The tracker that keeps winning head-to-head agency tests. MRS Digital ran it against Otterly and Ahrefs Brand Radar and picked it for digging deeper into the data, and Metehan Yesilyurt hands it to most agencies first because every plan has unlimited seats. The catch is engine coverage: self-serve plans track three models of your choice, and Zapier's Maddy Osman found trend data lacking.
- Price
- Starter $95/mo, Pro $245/mo, Advanced $495/mo, Enterprise custom
- Free plan
- No free plan; free trial
- AI engines tracked
- Choose 3 models on self-serve plans; up to 13 on Enterprise
- Prompts included
- 50 on Starter, tracked daily
- Best for
- Agencies and marketing teams that need unlimited seats
- Maker
- Peec AI
OtterlyAI
The cheapest way into a real dashboard, and the one Zapier's Maddy Osman picks for affordability. The Lite plan tracks 15 prompts a day across ChatGPT, Google AI Overviews, Perplexity and Copilot. It tells you where you stand and not much about what to do next: Lucie Bernaerts of AISOS, after a month on three client accounts, called its recommendations generic. Gemini, Google AI Mode and Claude are paid add-ons.
- Price
- Lite $29/mo, Standard $189/mo, Premium $489/mo
- Free plan
- No free plan; free trial for new users
- AI engines tracked
- ChatGPT, Google AI Overviews, Perplexity, Copilot; 3 more as add-ons
- Prompts included
- 15 on Lite, 100 on Standard, 400 on Premium
- Best for
- Solo marketers and small teams on a budget
- Maker
- OtterlyAI
Bing Webmaster Tools AI Performance
The only tool here built on real citations rather than sampled prompts, and it costs nothing. Will Scott of Search Influence counted 19,717 Copilot citations over 91 days in it and found one page drew 69% of them. It covers only Copilot, Bing's AI summaries and unnamed partners, shows no clicks, and George Weiner of Whole Whale found 48,000 citations sent 14 visits.
- Price
- Free
- Free plan
- Free for any site verified in Bing Webmaster Tools; public preview
- AI engines tracked
- Microsoft Copilot, AI summaries in Bing, select partner integrations
- Prompts included
- None to set up: real citation counts; grounding queries are a sample
- Best for
- Any site owner who wants real citation data at no cost
- Maker
- Microsoft
Ahrefs Brand Radar
The natural pick if you already pay for Ahrefs, say both Zapier and Metehan Yesilyurt. It works two ways: an index of over 475 million search-backed prompts that shows any brand's AI visibility with no setup, and custom prompts you define, a few of which now come free with paid Ahrefs plans. Nebo's reviewers note it counts mentions whether or not they are relevant, and Yesilyurt finds it light on step-by-step fixes.
- Price
- Custom prompts from $50/mo; AI Visibility Index $199/mo
- Free plan
- 5 daily custom prompts included with paid Ahrefs Lite and above
- AI engines tracked
- AI Overviews, AI Mode, ChatGPT, Perplexity, Gemini, Copilot; Claude on prompts
- Prompts included
- Lite 5, Standard 10, Advanced 20 daily prompts; index has 475M+ prompts
- Best for
- Teams already working in Ahrefs
- Maker
- Ahrefs
Profound
The enterprise standard. Michael King of iPullRank told Search Engine Land it has the strongest reporting, and AISOS found a level of per-page detail it saw nowhere else. Older guides quote $99 and $399 plans; the pricing page now lists only a free seven-day trial and a custom Enterprise plan, so expect a sales call. Rampiq's Liudmila Kiseleva calls it overkill for most agencies and smaller brands.
- Price
- Custom pricing (Enterprise); free 7-day trial
- Free plan
- Trial: 50 prompts run daily for 7 days, prompts not customizable
- AI engines tracked
- Up to 9 on Enterprise; ChatGPT, Gemini, AI Overviews on trial
- Prompts included
- 50 on trial; tailored plan on Enterprise
- Best for
- Global enterprises and Fortune 500 brands
- Maker
- Profound
Semrush AI Visibility Toolkit
For teams that already live in Semrush. Zapier's Maddy Osman likes that a visibility gap leads straight into Semrush's content, backlink and audit tools. Rampiq found the opposite problem in daily use: the AI module does not sit neatly with the core SEO data, so you jump between reports. It is priced per domain and per extra user, there is no free trial, and Adobe bought Semrush in April 2026.
- Price
- $99/mo per domain; in Semrush One bundles from $199/mo
- Free plan
- No free trial for the toolkit
- AI engines tracked
- ChatGPT, Google AI, Gemini and Perplexity
- Prompts included
- 25 tracked prompts; 50 more for $60/mo
- Best for
- Existing Semrush users
- Maker
- Semrush, owned by Adobe since April 2026
Gumshoe
Gumshoe asks a different question: not whether AI mentions you, but for which buyer. It runs every prompt as a persona with a role and goals, then shows where one type of buyer hears about you and another does not. Lari Numminen of Generate More found setup took about three minutes. Pricing is per project, which is simple for one brand and adds up for agencies, and Nebo notes it has no traffic attribution.
- Price
- Starter $99/mo, Pro $299/mo, each per project
- Free plan
- One free sample audit: 4 personas, 5 prompts each, 4 models, no card
- AI engines tracked
- 6 models per audit, drawn from 11, incl. ChatGPT, Gemini, Claude, Perplexity
- Best for
- B2B brands whose buyers come from several roles
- Maker
- Gumshoe, founded 2025 at Pioneer Square Labs, Seattle
ZipTie
A tracker for people who want to dig into the detail. Zapier's Maddy Osman picks it for deep analysis and URL-level filtering, and Nena Jasar, who ran the trial on her own site, says it gave her more depth than anything else she had tried. It moved from ziptie.dev to ziptie.ai and from fixed tiers to pay-per-check pricing, so older guides quote the wrong prices. Each extra engine multiplies the bill.
- Price
- Usage-based; Starter preset from $42.75/mo; $0.01 per check
- Free plan
- 7-day trial, 25 daily prompts, no card required
- AI engines tracked
- 7: ChatGPT, AI Overviews, AI Mode, Perplexity, Copilot, Bing AI, Gemini
- Prompts included
- Pay per prompt and engine; no fixed allowance
- Best for
- Deep analysis and reporting
- Maker
- ZipTie
Scrunch
Rampiq, an agency that kept it on client accounts for months, rates its Sources report the most useful output: a list of the publications AI already leans on for your topic, ready to hand to PR. It also watches AI crawlers hit your pages. Metehan Yesilyurt finds the recommendations thin. Sitecore bought Scrunch in June 2026, and the $250 Core plan covers four engines; the other five need Enterprise.
- Price
- Core $250/mo; Enterprise custom
- Free plan
- No free plan; 7-day free trial on Core
- AI engines tracked
- Core: ChatGPT, Perplexity, Google AIO, Copilot; 9 on Enterprise
- Prompts included
- 125 unique prompts on Core
- Best for
- B2B and mid-market teams with a monthly GEO routine
- Maker
- Scrunch, owned by Sitecore since June 2026
AthenaHQ
The one to try if you want a free look before paying. Its Essential plan gives 300 credits, one per AI answer, and Nena Jasar got real prompt-level numbers for her own site from it. Daniel Shashko of Organikpi rates the onboarding the cleanest he tested. After the free credits there is nothing between zero and $295 a month, credits drain quickly, and Metehan Yesilyurt says its content advice still needs review.
- Price
- Starter $295/mo; Enterprise custom
- Free plan
- Essential: free, 300 credits
- AI engines tracked
- ChatGPT, Perplexity, AI Overviews, AI Mode, Gemini, Claude, Copilot, Grok
- Prompts included
- 3,600 credits a month on Starter; 1 credit = 1 AI response
- Best for
- Agencies pitching new clients
- Maker
- AthenaHQ
HubSpot AEO
The cheapest tracker from a big vendor, and it works without any other HubSpot subscription. Start with HubSpot's free AI Search Grader: Nena Jasar ran it on her own site and says to treat the scores as directional. Big Sea, a HubSpot partner agency, tried the tracker in beta on three organizations and decided the setup took more work than the output repaid. It watches only ChatGPT, Gemini and Perplexity.
- Price
- $50/mo per brand; $45/mo billed yearly
- Free plan
- Free one-time AI Search Grader; free 25-prompt trial, no card
- AI engines tracked
- ChatGPT, Gemini, Perplexity
- Prompts included
- 25; more can be bought
- Best for
- Small brands that want a cheap first tracker
- Maker
- HubSpot
LLMrefs
LLMrefs tracks keywords instead of prompts: give it a topic and it rolls the answers to many related prompts into one ranking, like an SEO rank tracker. Vladimir Ivanov of WordsAtScale ran it for a SaaS client for 12 weeks and found its share-of-voice figures matched his manual spot-checks. Lari Numminen of Generate More liked the quick setup, but the roll-up hides which prompt produced a citation.
- Price
- All in One $79/mo (marked limited time)
- Free plan
- Free account; 7-day free trial of the paid plan
- AI engines tracked
- All at no extra fee, incl. ChatGPT, AI Overviews, AI Mode, Gemini, Claude
- Prompts included
- 500 prompts, reports refreshed weekly; unlimited projects
- Best for
- Agencies tracking many small brands on a budget
- Maker
- LLMrefs
SE Visible
SE Ranking's standalone AI tracker, and Metehan Yesilyurt's budget pick for agencies with several brands. The entry plan covers 200 prompts, three projects and all five engines, where rivals at this price ration engines or prompts. Shashank Dubey notes it collects answers through a real browser session. It does not track Claude or Copilot, and Yesilyurt expects agencies working across many regions to outgrow it.
- Price
- Basic $99/mo, Core $189/mo, Plus $355/mo
- Free plan
- No free plan; 10-day free trial
- AI engines tracked
- ChatGPT, Gemini, AI Mode, Perplexity, AI Overview
- Prompts included
- 200 on Basic, 450 on Core, 1,000 on Plus
- Best for
- Agencies wanting SEO and AI tracking from one vendor
- Maker
- SE Ranking
Rankscale
Rankscale sells credits, not prompt slots: each engine query costs a fraction of a credit, and you choose which of its many engines to spend them on. Anurag Pathak, who signed up for five trackers, found it had the widest engine list for the lowest entry price. Metehan Yesilyurt uses it for white-label client reports but warns that prompt entry is mostly manual and the interface is technical.
- Price
- Pro $99/mo, Pro+ $229/mo, Growth $385/mo; Essentials is yearly only
- Free plan
- No free plan; 7-day free trial of Pro
- AI engines tracked
- ChatGPT, Gemini, Perplexity, Claude, DeepSeek, Mistral, Grok, Copilot and more
- Prompts included
- 1,200 credits on Pro: up to 4,800 AI answers a month
- Best for
- White-label client reporting
- Maker
- Rankscale GmbH
How to choose
Answer engine optimization (AEO) tools, AI search optimization tools and GEO tools are three names for the same job: checking whether ChatGPT, Gemini, Perplexity and Google's AI answers mention you, and which pages they cite.
For a solo site, start free: Bing Webmaster Tools shows how often Copilot actually cites your pages, and HubSpot's AI Search Grader gives a one-off snapshot. The cheapest trackers after that are OtterlyAI at $29 a month and HubSpot AEO at $50. A small team or agency should try Peec AI first: every plan has unlimited seats, and it won the head-to-head tests. If you already pay for Ahrefs or Semrush, use their add-on before buying anything new. Enterprises with a budget and an analyst go to Profound, which now sells only custom plans.
Read the plan, not the headline price. Cheap tiers often track three or four engines and charge extra for Gemini, Claude or Google AI Mode. Prompts, credits and checks are different units, so compare what a month of your own questions would cost. This market also changes hands fast: Adobe bought Semrush, Sitecore bought Scrunch, and Hall closed to new sign-ups after Tracksuit bought it.
Treat every score as an estimate. Apart from Bing's own report, no AI engine gives these tools a data feed; they sample answers, and a SparkToro study found less than a 1 in 100 chance that the same prompt returns the same list of brands twice. Watch your trend over weeks, spot-check a few prompts by hand, and expect different tools to disagree. None of them writes the fix for you.
The list is ordered by how many independent testers recommend each tool, then by price, lowest first.
Prices checked October 14, 2026.